Analogue to Digital
As Principal Consultant at Tellus Solutions, Andrew O’Dua spends most of his time supporting businesses in achieving growth. But for the rest of the time, Andrew O’Dua acts as a Business Angel – investing in a wide range of up and coming businesses. Here’s the latest news from one of them:
Living in the UK, there are a number of everyday technologies which we take for granted, with digital TV being one of them. Since the introduction of the international treaty, all countries are required to switch to digital TV (DSO) from analogue. Most developing nations don’t have the technical or operating capability to achieve this, which is why Inview (a UK company based near Manchester) has put a team together that developed Freeview in the UK and is exporting this know-how and technology to achieve DSO across the World. Countries including the Philippines and Mexico are involved in the switchover, however the most notable area in which Inview has a presence is in Nigeria, where the Government has contracted Inview to build and operate the Freeview and Freesat versions for the Nigerian digital television switchover.
This type of global investment will not only provide viewers with up to 30 free channels to watch, but will create a huge economic benefit for Nigeria. Moving to digital TV offers substantial benefits to the country including expanding the digital economy through the growth of TV advertising and content production, as well as allowing the Government to sell the freed-up analogue spectrum to mobile phone operators for 3G and 4G signals.
As being of Nigerian parentage, our Principal Consultant Andrew O’Dua is hugely supportive of the investment scheme, “Government Enterprise Investment Schemes such as this, is not just about providing more channels for viewers to watch, but the economic benefits for Nigeria will be huge. It’s exciting to be a part of the development of this kind of technology in Nigeria, especially as it is coming from a local company which will now be exporting this model on a worldwide scale.”
For more information on Inview and what their plans are, visit their website: www.inview.tv